The P.P Willis Agency in Chicago handled Auburn's advertising. (Pete Willis served on Auburn's Board of Directors, too.)

Magazine Ads
Auburn advertised the Cord heavily in national magazines, especially Esquire and Saturday Evening Post. Ads aimed at dealers ran in trade journals, and a number of foreign-language ads were placed in European and South American publications. (Examples coming.)

Movies
Auburn produced at least one dealer movie intoducing the new Cord. Only a fragment suvives.

Brochures
A color brochure was distributed at the November 1935 and mailed to thousands of potential customers. Other specialized materials, including brochures for the supercharged cars and the Custom series, were printed and issued throughout the life of the marque. Illustrations will be posted on these pages later this year.